The Hype

IAmHypeOnline Partners with Spring Valley Community Center to Bring Music Biz Basics to Local Musicians

iamhypeonline — Thu, 08 Oct 2009 21:51:08 +0000

“Where we create community through people, parks, and programs.” This is the motto of the Spring Valley Community Center in Spring Valley, California. The SVCC offers a wide variety of activities from ballet classes for children to Investment classes for seniors. Renell, an employed ten-year veteran of the center, gave me some personal insight last week. He stated that the center’s best attribute is that there is such a wide variety of classes offered- including, the new math program, which began in late September and has been their most successful program yet! With over 100 children enrolled in grades 1-6, SVCC’s math program serves as an after school math club where children can work on homework and get math help. Rennel said that UCSD is even involved in conducting a learning study on the new program. This makes the program even more powerful from a community standpoint because it is the first time that UCSD is directly involved with the center. After speaking with Rennel, you can tell he is extremely proud of the new program and he is happy that the Spring Valley community is seeing direct results in their children. A fact about the SVCC that people may not know is that they provide a summer day camp eight weeks out of the summer where the kids just have a blast. According to Rennel, they say the funniest things and are quite a riot! Renell has seen the center grow in his ten years of employment and is very happy with the direction that the center is going in. He would like to see the center move more in the direction of creative cultural Arts and he’s thrilled to have a music seminar offered. He says it will have a “nice impact on the surrounding community” because it brings the SVCC closer to being more well rounded in the arts. Join us 2nd Tuesday of each month for the Music Biz 3.0 seminar series for interactive discussion on modern marketing techniques, fanbase development and professional critique by industry pros. Register now at http://seminars.iamhypeonline.com.

Platinum Recording Artist Goes Back to His Roots for Hype Music Business Seminar

iamhypeonline — Tue, 29 Sep 2009 17:53:26 +0000

Platinum selling artist TON3XTM brings his experience as an artist and producer to San Diego area musicians at the Music Business 3.0 Seminar Series, Tuesday, October 13 at the Spring Valley Recreation Center. With a repertoire of several hundred songs under his belt, including soundtracks for HBO Films, Sony Pictures and the hit TV Show “One on One”, TON3X will share his insight on what works and what doesn’t for the independent artist. TON3X collaborates with San Diego based music marketing firm IAmHypeOnline, in this grassroots initiative to help emerging artists make their way through the tumultuous terrain of the music industry. Topics of discussion will include branding your band, alternatives in publishing and licensing, how to make social media work for you and merchandising. Artists and bands, with recorded music, are encouraged to bring samples of their work for professional critique. TON3X’s artist development firm, Nureux Ink and IAmHypeOnline have come together to promote the ethical development of artists. At one point in time, the coveted major label record deal was the ideal way to launch a would-be rockstar. With a handful of cash and a bankrolled mass media promotional campaign, an emerging artist had all but made it to the big time. Or so they thought. Nevermind it was all a loan and the label could stop a band cold if the first release didn’t perform to expectations. Now the major label record deal is all but history. The road to stardom for the aspiring artists is one of diligent hard work and smart business decisions. With new technologies in production, promotion and distribution, today’s artists has all the tools they need to rise to the spotlight. They just need to learn how to use them. Don’t miss this music business series, held the 2nd Tuesday of each month, featuring guest speakers and interactive discussion. For more information go to http://seminars.iamhypeonline.com.

Platinum Recording Artist Goes Back to His Roots for Hype Music Business Seminar

iamhypeonline — Thu, 24 Sep 2009 20:34:46 +0000

Guest Speaker, Recording Artist Tonex, Gives Tips on Making it in the Music Industry

iamhypeonline — Sun, 06 Sep 2009 02:38:28 +0000

Come hear guest speaker, recording artists Tonex, talk about his journey to success in the music industry and offer tips on staying independent, promoting your music and growing your fanbase. Tonex is a singer, songwriter, producer, actor, preacher and artist development coach. Learn the inside story of perservance and the value of thinking outside the box, including cross genre production and negotiating creative record deals. Other topics will include, what is A&R?, artist branding online, starting your own label and internet music distribution. Artists or band with recorded music are invited to bring it to the seminar. Tonex will be randomly selecting a handful of recordings brought by you and lending his years of industry experience to give a few lucky attendees honest critique.

San Diego born, Tonex recorded his first album at the age of 10 and hired his first personal manager, producer Bejamin Jimerson-Phillips, at age 16. A versatile artist, Tonex released several hundred songs on 24 albums over a span of 14 years, while producing several others for both gospel and secular artists alike. He has won six Stellar Awards, a GMA Award, and received a Grammy nomination for Best Soul Gospel Album for his 2004 gold album, Out The Box. He has worked with the likes of Kirk Franklin and former Prince percussionist Sheila E, and toured with contemporary gospel artists Trin-i-Tee 5:7 and Men of Standard . He has produced numerous songs for TV and film, and has acting credits both on Broadway and off. Tonex will be releasing “Out The Box 2″ sometime in 2010, under his indie label Nureau Ink. Tonex is also the pastor at Truth Apostolic Community Church in suburban Spring Valley, CA.

The Artist Home Page – Make it Count

iamhypeonline — Thu, 03 Sep 2009 16:26:47 +0000

The home page is where 90% of your visitors will land when looking for your band, making this the most important page on your site. Make sure it includes current news on the band, a music sampling and link to album info and sales, links to social networks and dynamic multi-media content. Make sure presentation is clean and organized. Have clear links to other important sections to the band website, such as band bio, photo gallery, video gallery, fan capture, management and booking contact info, discography, and very important – your band’s store. Merchandising is your bread and butter and can be the means to funding your music. Don’t forget to include sharable, promotional content, such as wallpapers, graphics and ringtones – this is your viral marketing material. Link your social media community profiles back to your home page so you can unclutter your profile pages, making the page load faster and more viewer friendly. A presence on social network communities are essential, but not as a stand alone. With over 70 million unique visitors per year each, Myspace and Facebook are vital to your web presence. If a potential fan looks for you on Myspace and can’t find you, you’ve lost a fan. But, with more than 8 million bands and artists with Myspace profiles, you have to distinguish yourself with a dedicated website. Producers, venue owners and media will opt fora professional, invested, self-promoting band over one that is not. If you don’t take your music seriously, neither will they.

Success and the Recording Artist – How is it Defined and How Do They Get There

iamhypeonline — Tue, 25 Aug 2009 01:05:05 +0000

Ask a dozen recording artists how they define success, and you’ll get a dozen different answers. From rockstar status to changing the world, the motivational forces vary. But for most musicians, a measure of success is achieved simply with the ability to make a living from making music. Musicians have tools available to them now, more than ever before, to pro-actively make this a reality, especially through social media marketing and distribution. If they want to make a living at making music, the have to treat it like a business. That means branding their band and wooing their fans. It means knowing their fans lifestyle and go where they are. It means creating a two-way dialogue, listening to what their fans have to say, and making a personal connection. Musicians can learn these strategies, get the scoop on emerging technologies and the changing landscape of the music industry with the Music Biz 3.0 Seminar Series. IAmHypeOnline is hosting this music business series for musicians and industry professionals that want to learn how to use social media platforms and multi-media content to create powerful branding, promote live performances, generate revenue, creating interactive dialogue with fans and the media, and more. The Music Biz 3.0 Seminar Series will be held the second Tuesday of each month, starting Septmeber 8, 2009, at 7pm at the County of San Diego Spring Valley Community Center, 8735 Jamacha Blvd, Spring Valley, CA 91977. The seminar will consist of a 45 minute interactive discussion, followed by a 15 minutes Q&A. Seminar cost is $10. For more information and to pre-register, go to http://seminars.iamhypeonline.com or email info@iamhypeonline.com. IAmHypeonline helps recording artists marketing themselves using social media marketing.

Are You A Web Star Yet?

iamhypeonline — Fri, 17 Jul 2009 06:12:59 +0000

Hello my name is Shawn McClondon and I am an entrepreneur from San Diego California and the CEO of IAmHypeOnline.com. IAmHypeOnline.com is a 1 year old innovative new online social media marketing and promotion company. Being an ex-entertainer myself I have watched as the internet has slowly become the most impactful tool in creating not only online stars but offline stars as well. I am challenging myself and my company to create 10 new online superstars by the end of the year.

We have reduced our prices in an effort to lessen the sting of the economy and increase our client base to make this goal attainable. I am issuing a challenge of my own to all entertainers who see themselves taking their craft to the next level to check out IAmHypeOnline.com and become a client. Yes, I do want your business but I am in the business of helping entertainers reach new heights and if we work together we will both accomplish our goals for 2009.

Don’t get left out by thinking that this can’t happen to you or that it is not possible. No, it will not happen for everyone but IAmHypeOnline.com will do this for 10 people in the next 6 months. Visit our website at www.iamhypeonline.com for more information or call us at (888)786-9559 so that we can tell you more about our strategies to do this for you.

FANS INVITED TO VOICE SUPPORT FOR NATIONAL TOURING BAND “THE WRECKING” FOR NEW TWILIGHT MOVIE SOUNDTRACK

iamhypeonline — Wed, 17 Jun 2009 17:48:58 +0000

Fans of the “Twilight” series and Portland’s national touring band “The Wrecking” voice their support for the song “Our Feet Don’t Touch the Ground” for the new Twilight movie “New Moon” soundtrack. The emergence of interactive fan sites now give fans an unprecedented opportunity to voice their opinion pre-production. Fans of both the band and the movie are invited to the website www.thetwilightsong.com to listen to the song and show the producers that they would like to see placement of the song in the new movie.

The original “Twilight” movie, an action packed love story between a vampire and a human, drew a mass of fans last November, generating an estimated $70.5 million in North American box-office receipts, fourth-highest November opening weekend of all time. Deemed a success in its own right, The Twilight Original Motion Picture Soundtrack debuted at #1 on the Billboard 200, and generated the most paid downloads in digital history, boasting the likes of Muse, Linkin Park, Mutemath and Collective Soul.

The wrecking, under management of Ryot Entertainment, released their debut album “New Abolition” in August of 2008, on which the contending single is recorded. Produced by Chosen/Executive/Universal Music, the album includes single “Our Feet Don’t Touch the Ground”, and “Get On Your Boots” for which it was voted the best video on YouTube. LaborDay named The Wrecking, New England’s Best Live Act and Pick to Break Out.

Interactive portals like http://www.thetwilightsong.comand a multitude of dedicated “Twilight” blog sites give rise to fan participation in production of their favorite movies. New media marketing firms like The Wrecking’s, IAmHypeOnline.com, create platforms for fans to voice their feedback on the music they want to hear and actively participate in both its creation and placement. For more information on The Wrecking visit their website at http://www.thewrecking.net

San Diego Entrepreneurs and Philanthropists Gather to Support Rachel’s Challenge

iamhypeonline — Sat, 16 May 2009 00:07:03 +0000

Prepare to be inspired as San Diego entrepreneurs and philanthropists come together for an evening dedicated to raising support and awareness for the Rachel’s Challenge Foundation, Monday, May 18th from 6-9pm, at the Se’ Hotel 1047 5th Ave. San Diego, CA 92101. Rachel Scott was the first person killed at Columbine High School on April 20, 1999. Her acts of kindness and compassion coupled with the contents of her six diaries have become the foundation for one of the most life-changing school programs in America, with high impact presentations that motivate youth to positive change in the way they treat others. Hosts for this special gathering include recording artist Traa Daniels of P.O.D., motivational speaker and recipient of the Cambridge Lifetime Award, Dean Kosage, and author Greg S. Reid of “Think and Grow Rich: 3 Feet from Gold”.

Social meet and greet will begin at 6pm at Sweet & Tender, inside Se’ Hotel, followed by a powerful presentation delivered by keynote speaker Craig Scott, to share the story and vision of Rachel’s Challenge. Craig Scott has appeared on the Today Show, Good Morning America, CNN as well as included in a feature article for Time Magazine on April 20th, 2009 in memory of the 10-year anniversary of the Columbine HS Shooting. Other speakers include Traa Daniels and Greg Reid. The presentations will be followed by a call to action with a specific challenge to parents and community leaders, showing them how they can reinforce the decisions their youth are making. Silent auction will follow, as well as an after party starting at 9pm. Admission is $10 per person, ages 18 and over. This intimate event will serve as platform leading up to a large-scale fundraiser scheduled for later this summer.

Supporters for the evening include Media Master Minds, Escape Mobile Spa, War Machine Music, Timothy Meier Jewelry, Star Alert, A Style Concierge, The Inwood Hill Consulting Group, Campbell Networks, Anchor Gaslamp, The Novalena Show, Quick Strain Tins, Be Water Photography, DYSMD E-Magazine, Discover SD, IamHypeOnline, D-LUX Events. This special event is produced by Grassroots Network, a unique business & entertainment company that produces a wide variety of projects. Please join these local businesses in raising support and awareness to help further the impact of Rachel’s Challenge in our San Diego community.

IAmHypeOnline.com Levels the Playing Field for Recording Artists

iamhypeonline — Wed, 06 May 2009 23:45:38 +0000

SAN DIEGO, CA – May 7, 2009 – IAmHypeOnline.com levels the media playing field for recording artists. By optimizing new media technology and social networking, this San Diego based marketing firm offers their clients maximum exposure that once required the backing of high budget production companies. They provide both the tools and the expertise for talent to market and promote themselves effectively to the one and half billion people who annually visit the web and the twenty two million accessing the web daily through their mobile phones.

IamHypeOnline.com develops branding and increases artist exposure to the media, the public and industry professionals by effectively utilizing new media. They identify and introduce artists to relevant social media platforms, where their consumers and fans are interacting with each other, supported by an infrastructure that perpetrates viral marketing. They leverage new media communication and promotional tools by integrating the artist website, social networks, visual content and blogging. They create a dynamic web presence, optimize search engine and directory ranking and facilitate e-commerce. They work with the client to develop their image and message, and create quality, relevant and useful content that stimulates interest. They provide a systematic approach to social network marketing and mobile technology that enables clients to maintain current, intimate communication with the public through which they can proactively develop and nurture their fanbase.

IAmHypeOnline.com provides cost effective marketing services suitable for every budget. Whether it’s the production company promoting an entire roster of talent or local garage band, clients have access to pr and marketing services based on where they are and where they want to go. The end goal is to create a low maintenance, high impact experience for the client that leverages their creativity, maximizes public exposure and ultimately increases revenue.